In Shopee’s multi-market operating model, each marketplace differs significantly in user preferences, purchasing power, competitive intensity, and growth pace. Shopdora’s Country Research feature supports side-by-side comparison of products within the same category across Shopee’s nine major marketplaces—Taiwan, Singapore, Malaysia, the Philippines, Thailand, Vietnam, Brazil, Indonesia, and Mexico. By analyzing category-level performance across multiple sites, sellers can identify market differences more efficiently and determine which marketplaces are better suited for priority entry or focused expansion.
1. What Problems Does Country Research Address?
Country Research is designed to help resolve common cross-site analysis challenges, including:
- Difficulty determining which Shopee marketplace is easier to scale when entering the platform
- Identifying the next expansion market when existing sites are already operating steadily
- Comparing the performance of the same category across nine Shopee marketplaces to quickly uncover data gaps and market opportunities
2. Detailed Steps
Step 1 Access the Feature
- Navigate to Features → Opportunity Finders → Country Research
Step 2: Set Filter Criteria
| Field | Action |
|---|---|
| Select Month | Choose time range: Past 30 Days or specific month |
| Categories | Select a category using Platform Standard Category |
| Top Products | Define top performers: Top 30, Top 50, Top 80, Top 100. |
| New Product Definition | Filter new listings: Within 1 month, Within 3 months, Listing within 6 months, Listing within 12 months. |
| Seller From | Filter by seller origin: All, Local, Overseas |
